Digital Marketing

10 reasons why you should look at Digital Marketing as Career option

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It’s almost two decades google search engine has been launched. Google hasn’t only changed the traditional marketing styles but also helped us in developing human brains. We Can’t imagine a day without using Google for searching something or using map for finding the shortest route. Google Drive & docs, Analytics, Webmaster, Adsence, Adword are some more tools of Google which have maximum utilization around the world,. For Digital Agencies using Google or it’s tools is almost a daily job!

Today all the Brands are adopting digital marketing & advertising styles. Advertising agencies also have adopted these techniques to meet the ongoing demand with intention of servings cost-effective results to their clients.  

Yes, you got it right! Its happening because of increasing demand from the end users, who is now more tech seavy and using various online platforms like e-commerce & social websites to fulfill their needs.  

Promotions & marketing through online channels are not only cheaper but also yield better results than traditional marketing because the target audience penetration is more measurable & effective. Also, the time taken to prepare for a brand campaign is much lesser than the traditional marketing.  

When demand is increasing for these marketing techniques then of course the job opportunities in the market are simultaneously growing at a higher rate. In next 10 years, digital marketing & e-commerce sectors will have highest jobs in India & abroad. I recommend a graduate to look at the option of digital marketing as a career because of these 10 reasons  

1. Easy to learn

One of the significant advantages of digital marketing is that it is easy to learn. If you have a basic qualification and the ability to learn from the internet, you can quickly gain the necessary skills to excel in the field. There are various online courses and resources available that can help you acquire the required knowledge and skills.

2. Easy job options

As a beginner in digital marketing, you will find multiple job options available in the market. Every digital agency and e-commerce company is looking for freshers to do basic jobs in SEO, Social Media, SEM, Data Management, etc. Starting from basic positions, you can gradually work your way up to more advanced positions.

3. Your awareness

Even without doing any formal course or training, you are already using digital platforms like Google, Facebook, and Amazon, which are part of your everyday life. This level of familiarity is an excellent starting point for building a career in online marketing.

 4. Required at both end

A Digital Managers are required at both sides whether at Client side or Agency side. Once you have good knowledge of all digital techniques you can choose to be an instructor or executor. Usually, brands prefer to recruit people with agency background knowing the fact that an agency guy must have worked for a number of brands.  

5. No Specialization required

Digital marketing does not require any specialized degree or qualification. Basic knowledge of the field, which can be gained from various online resources, is enough to get started.  

6. Excellent Growth

Digital marketing is an industry that provides rapid growth opportunities to young professionals. With hard work and dedication, you can quickly move up from an executive to a president level position within a few years.

7. Higher Remuneration

E-commerce and digital companies offer high salaries and perks to their employees, as they themselves are growing rapidly. This industry provides lucrative career options for digital marketing professionals.

8. Job Security

Digital marketing offers better job security compared to other industries such as IT, Banking & Insurance, Finance, and FMCG. Digital companies are facing a talent crunch and are finding it challenging to retain employees who are moving for better salaries and growth.

9. Digital is Future

We are currently living in the digital era, and digital marketing is the future of marketing. E-commerce, mobile app marketing, artificial intelligence, and social media are just some of the digital marketing tools that are shaping the future of the industry.  

10. Immense opportunities

The internet is reaching every corner of the world through smartphones. However, millions of people are still yet to experience the digital world. Think about the next ten years, and the opportunities that will be created when these people join the online community. The potential for growth in the digital marketing industry is enormous.

In conclusion, digital marketing has become an integral part of the business world, and its demand will only continue to grow. With easy access to online resources, excellent growth opportunities, job security, and high remuneration, digital marketing is an attractive career option. However, as with any other field, you must be passionate and committed to excel in digital marketing. So if you have an interest in online marketing, go ahead and explore the vast opportunities that this industry has to offer.

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I am lucky enough to reside in the vibrant city of Mumbai, India with my wife and two beautiful children. My kids are the apple of my eye, always keeping me on my toes with their playful and mischievous nature. They truly are the greatest gifts that God has bestowed upon me! I have a great passion for Digital Marketing techniques and I relish any opportunity to share my thoughts on the subject. Writing has become a beloved pastime of mine, allowing me to share my knowledge and entertain my audience through blog posts and stories. When I'm not busy working or writing, you can find me indulging in a variety of sports, including table tennis, badminton, carrom, and of course, cricket. These activities help me to stay active and maintain a healthy lifestyle, which is crucial to me.

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