Chatbots are one of the few channels that can provide a genuine one-on-one experience between brands and users in the age of personalized marketing. However, like any modern competitive advantage, chatbots’ effectiveness has significantly decreased due to their excessive saturation. However, this doesn’t stop the majority of marketers from fantasizing about the fictitious idea that AI could fool people into thinking they are talking to a person. Instead, they should have been thinking about what problems chatbots can solve that other solutions can’t or can’t do as well. You’ve come to the right place if you’ve been answering these kinds…
By Jeevan Tipke
